DEEPAK SINGH

Funeral services in India very rarely advertise. We saw this as an opportunity to create a beautifully written print campaign for Antim Yatra, which rather than just undertaking cremations/burials/ embalming, also takes care of all the necessary funeral services, from counseling the family to deal with their grief, to ensuring that every detail of the funeral is crafted to respect the deceased, honour their memory, as well as taking care of every aspect of the funeral. Thus giving the family time to grieve. Our campaign, in the form of long copy ads brought alive real experiences of people with Antim Yatra, in beautiful prose.